Tenna

As one of the few designers I drove and executed the a majority of the marketing designs and strategies.

Research

Through user research we created personas that detailed the common frustrations, responsbilites of each user, and how we can pitch our value to them.

Branding

Most construction applications were extremely outdated. We utilized bold colors and a modern feel to stand out in our space.

Sales Materials

I leveraged my skills to assist the sales team with acquring new clients. As a B2B company, we needed to educate and display monetary value when using our product. To do this, we utilized illustrations, detailed sales documents & personalized content for each potential client and industry.

Graphic Designs

Sales Documents

Advertising

We implmented a mix of tatics to get brand reconginition and awareness. We bought ad spaces in construction magazines, A/B tested google ads, and created videos to do this. These solutions helped capture new clients and provide the brand trust we needed. To help nurture potential clients, we initiated programmatic nurture emails. Clients were provided tech updates and discount deals to help get a potential clients interest.

Print Ads

A/B Testing Google Ads

Nurture Emails

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Tradeshows

We joined a number of tradeshows to help drive our brand awareness. I executed all trade show materials and strategies. To further leverage our product, I helped create an interactive way to show users how our product works by utilizing toy trucks and job sites.